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Although global e-commerce still accounts for less than 5% of total sales, digitization is changing how consumers make purchases and the ways in which companies inform customers and influence their buying decisions. Through an omni-channel approach, cross-regional MES providers are optimally positioned to drive both traditional and digital market expansion.

The need for MES providers’ expertise is also growing among emerging market players as their focus turns to growth and efficiency. With resources and infrastructures that permit quick market access, asset-light business model and proximity to customers, pan-Asian MES providers emerge as the optimal partner for emerging market players, while driving regional market growth and actively contributing to the integration of the entire Asia Pacific region.

Increased demand for market expansion services has made service innovation imperative for MES providers. To succeed, they must not only improve their services offerings, but also apply the original thinking necessary to increase the type and level of sophistication of those new services.

From opaque regulatory and legal systems to cultural differences to difficulty accessing local customers from a lack of market knowledge, more and more companies are turning to market expansion services (MES) providers to access the Asian region. Through their resources and infrastructures, MES providers can support clients in entering new markets and expanding in existing ones.