The primary attraction of expanding in Asian markets is the region’s ongoing economic growth, which continues to outpace the developed world, and the concurrent rise in consumer spending power. This offers brands the potential of fostering new customer bases and new revenue streams.
Diverse population compositions mean targeting consumers requires accurate, up-to-date market intelligence. This data can be analyzed to predict how changing societal structures may impact the demand and supply of different products and services in future.
Hong Kong's populations