Joerg Wolle

Are you seeking new or expanded pathways to Asian consumers and clients? This fast-paced and high-growth region offers a multitude of exciting opportunities to expand business. But it can also be quite foreboding for companies, both from the West and East, to understand the interplay of established and emerging route-to-market challenges and opportunities across Asian markets.

Although evident to varying degrees in each industry and across each nation of Asia, the routes-to-market are becoming more diverse, more complex and more competitive. A critical factor in any Asia business strategy is to identify the most efficient route, or routes, to a defined market. This is no easy task in a vast and diversified region that is overlaid with multiple currencies, political and legal systems, population bases, ethnicities and religions, plus highly polarized levels of wealth and poverty.

In addition, the application of advanced technologies means the physical boundaries to business are being overcome. This is creating new counterpoints for companies to reallocate resources, drive innovation and improve service delivery, both in national and cross-border markets.

This sixth edition of the Market Expansion Services Report, uses in-depth local knowledge of the Asian region to provide businesses with insightful considerations and some hands-on advice on choosing the best channels to get products into the hands of Asian consumers:

  • Guide to Asia’s new economic landscape What are the influencing factors behind Asia’s increasingly competitive market reality? This looks at topics such as infrastructure development, what the future Asian consumer will want and intra-regional investment
  • Defining and navigating your route-to-market What factors do you need to take into account when developing your route-to-market approach? This looks at themes like digitization, disruptive technologies, non-traditional competitors and shifting demographic factors
  • Industry case studies This looks at the unique and overlapping route-to-market issues that companies and brands must factor into their business models in four industries: consumer goods, healthcare, specialty chemicals and technology 

To keep up with doing business in Asia, you need to stay up-to-date with the operational elements along the value chain which have the potential to reshape production cycles, forms of demand and operating models – and, ultimately, redirect the routes-to-market. Are you ready to implement an omni-channel strategy in Asian markets? Use our checklist and find out!

Dr. Joerg Wolle
President & CEO