In Asia’s fiercely competitive markets, benchmarked proprietary data is an invaluable currency. Addressing real-time needs in real-time, data management systems are being used to drive service delivery improvements, and enhance the overall quality of the purchasing and after-sales experience.
In a 2016 report entitled Manufacturing our Future: Cases on the Future of Manufacturing, the World Economic Forum, notes “advanced data analytics allow for applying mathematical tools and statistics to business data. The objective is to identify patterns and relationships. […] Big data enables the processing and making of predictive analytics with datasets previously considered as too large and complex.”
Sellers who are ready to meet customers at different points on their journeys will exploit digital tools more fully, allocate sales and marketing resources more successfully, and stimulate collaboration between these two functions, thereby helping to win over reluctant buyers.Do you really understand how your business customers buy? McKinsey & Company, February 2015
Developing market intelligence capabilities can be costly and inefficient for small- and medium-sized companies. Instead, they can leverage the data collation, analysis and management expertise of Market Expansion Services (MES) providers. By utilizing established networks and an on-the-ground knowledge of shifting consumer, business and legal trends, MES providers are uniquely positioned to deliver meaningful insights and conclusions that create competitive advantage and eliminate risk.
MES providers can also process comprehensive data sets to determine the right channel strategies that meet the needs of customers and clients in each Asian market – and support cost-effective business expansion as part of an integrated omni-channel strategy.